MarCom Awards is an AMCP Competition
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP administers recognition programs; provides judges; and rewards outstanding achievement and service to the profession.
AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.
Over the years, AMCP’s programs evolved into the MarCom Awards, Hermes Creative Awards, AVA Awards and Communitas Awards. Entrants to those programs form the membership of AMCP. AMCP’s Advisory Board administers the programs. Each board member contributes a specific real world expertise that enhances the knowledge of the board as a whole. Board members participate in and oversee judging, and help establish the goals and direction of the organization.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. AMCP members can enter pro bono work without charge. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
AMCP also uses money from its competitions to underwrite many of the expenses of the Communitas Awards, an international program that recognizes individuals and businesses involved in community service and corporate social responsibility. Communitas is a Latin word that means people coming together for the good of a community. Communitas is inspired by the vision of a better world and is an attempt to do something about it through volunteerism, investment and ethical, sustainable business practices.