CATEGORIES

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A campaign is THREE or more pieces for the same client with a common theme. The pieces can be in the same or mixed media. Entry fee per campaign is $100.

If you select other, please create your own category and write it on the form.

MARKETING

DIRECT MARKETING/ADS

1. Banner/Sign
2. Bench/Shelter/Mass Transit
3. Billboard
4. Business/Trade Publication
5. Door Hanger
6. Flyer
7. Magazine
8. Mall/Airport/Station
9. Newspaper
10. Newspaper Insert
11. Point of Purchase
12. Poster
13. Trade Show Exhibit
14. Advertising Campaign ($100)
15. Other __________

DIRECT MAIL

16. Bill Insert
17. Catalog
18. Flyer
19. Brochure
20. Political
21. Other ___________

PUBLICATIONS

ANNUAL REPORT

22. Association
23. Corporation
24. Educational Institution
25. Government
26. Medical
27. Non-Profit
28. Utility
29. Other _________

BROCHURE

30. Business to Business
31. Business to Consumer
32. Capabilities
33. Catalog
34. Company Overview
35. Consumer Awareness
36. Educational
37. Fund Raising
38. Handbook
39. Informational
40. Pamphlet
41. Public Relations
42. Recruitment
43. Sales Promotion
44. Special Events
45. Viewbook
46. Other __________

EMPLOYEE PUBLICATION

47. Annual Meeting
48. Benefits
49. Benefits Campaign ($100)
50. Internal Communication
51. Internal Magazine
52. Internal Newsletter
53. Manual/Training
54. Special Edition
55. Other __________

MAGAZINE

56. Association
57. Consumer
58. Corporate
59. Educational Institution
60. Government
61. Industry
62. Internal
63. Non-Profit
64. Special Edition
65. Other __________

EXTERNAL NEWSLETTER

66. Association
67. Corporate
68. Educational Institution
69. Government
70. Industry
71. Non-Profit
72. Other

MARKETING/PROMOTION

MATERIALS

73. Book
74. Calendar
75. Christmas Card
76. Invitation
77. Mouse Pad
78. Poster
79. Presentation Jacket
80. Postcard
81. T-Shirt
82. Specialty Item
83. Other_________

MARKETING/PROMOTION CAMPAIGN
(If explanation needed, attach one page summary of objectives, challenges, solutions) Entry Fee for Categories 84-90 is $100

84. Corporate Branding
85. Internal Benefits
86. Promotion Materials
87. Self Promotion
88. Special Event
89. Postcards
90. Other __________

COMMUNICATIONS/PUBLIC RELATIONS
(If explanation needed, attach one page summary of objectives, challenges, solutions) Entry Fee for Categories 91-98 is $100

91. Communication Plan
92. Communication Proposal
93. Crisis Communication Plan
94. External Communication Program
95. Internal Communication Program
96. Research/Study
97. Special Event Plan
98. Other __________

MEDIA KIT
Entry Fee for Categories 99-103 is $100

99. Marketing/Promotion
100. Product Launch
101. Service Launch
102. Special Event
103. Other __________

MEDIA RELATIONS/PUBLICITY

104. Magazine Placement
105. Newspaper Placement
106. Radio Placement
107. Television Placement
108. Publicity Campaign ($100)
109. Other _________

CREATIVITY

DESIGN

110. Annual Report
111. Annual Report Cover
112. Annual Report Interior
113. Brochure
114. Brochure Cover
115. Brochure Interior
116. Business Card
117. Holiday Card
118. Cartoon
119. Electronic Communication
120. Illustration/Graphic Design
121. Invitation
122. Letterhead
123. Logo
124. Magazine
125. Magazine Cover
126. Magazine Interior
127. Media Kit
128. Newsletter
129. Newsletter Cover
130. Newsletter Interior
131. Packaging
132. Post Card
133. Poster
134. Program Guide
135. T-Shirt
136. Web Site
137. Web Site Home Page
138. Web Site Interior
139. Other __________

PHOTOGRAPHY

140. Advertising
141. Annual Report
142. Brochure
143. Calendar
144. Magazine
145. Newsletter
146. People/Portrait
147. Product
148. Other __________

WRITING

149. Ad Copy
150. Advertorial
151. Annual Report
152. Brochure
153. Column
154. Communication Plan
155. Editorial
156. Electronic Communication
157. Feature Article
158. Magazine
159. Media Kit
160. News Article
161. Newsletter
162. News Release
163. Pamphlet
164. Product Catalog
165. Radio Script
166. Technical
167. Speech
168. Video Script
169. Web Copy
170. Other __________

ELECTRONIC/INTERACTIVE MEDIA

171. Web Site Overall
172. Web Site Home Page
173. Web Animation
174. Web Interactive Capabilities
175. Web Multi-Media Games, Contests, Presentations
176. Web Based Training ($100)
177. Web Video
178. Intranet
179. Microsite
180. Portal
181. E-Commerce/Storefront
182. Blog
183. Podcast
184. E-Blast
185. E-Newsletter
186. E-Zine
187. E-Annual Report
188. CD Based Multi-Media ($100)
189. DVD Based Multi-Media ($100)
190. Web Based Multi-Media ($100)
191. Viral Marketing
192. Other _____

DVD/CD-ROM

193. Interactive Presentation
194. Other _____

RADIO

195. PSA
196. PSA Campaign ($100)
197. Single Spot
198. Campaign ($100)
199. Other ________________

TELEVISION

200. PSA
201. PSA Campaign ($100)
202. Single Spot
203. Campaign ($100)
204. Other _________

VIDEO/FILM

205. Corporate Image
206. Documentary
207. Educational
208. Educational Institution
209. Fund Raiser
210. Government
211. Instructional
212. Internal Communication
213. Marketing (Product)
214. Marketing (Service)
215. Medical
216. Meeting Open/Close
217. Non-Profit
218. Powerpoint Presentation
219. Recruitment
220. Religious
221. Self-Promotion
222. Special Event
223. Training
224. Videos For Sale
225. Video News Release
226. TV Program (Broadcast)
227. TV Program (Cable)
228. Other _____

NEW CATEGORY
My project doesn't fit any of the categories.

229. Other _____

PRO BONO

In recognition of the spirit of marketing and communication professionals, anyone who enters the MarCom Awards is encouraged to enter their pro bono work without charge. Please fill out the pro bono form and attach to your entry.

230. Pro Bono