PRINT MARKETING
Direct Marketing
Ads
1. Banner/Sign 2. Bench/Shelter/Mass Transit 3. Billboard 4. Business/Trade Publication 5. Door Hanger 6. Flyer 7. Magazine 8. Mall/Airport/Station 9. Newspaper 10. Newspaper Insert 11. Point of Purchase 12. Poster 13. Trade Show Exhibit 14c. Advertising Campaign ($135) 15. Other __________
Direct Mail
16. Bill Insert 17. Catalog 18. Flyer 19. Brochure 20. Political 21c. Direct Mail Campaign ($135) 22. Other ___________
Publications
Annual Report
23. Association 24. Corporation 25. Corporate Social Responsibility 26. Educational Institution 27. Government 28. Medical 29. Nonprofit 30. Utility 31. Other _________
Brochure
32. Business to Business 33. Business to Consumer 34. Capabilities 35. Catalog 36. Company Overview 37. Consumer Awareness 38. Educational 39. Fund Raising 40. Handbook 41. Informational 42. Pamphlet 43. Prospectus 44. Public Relations 45. Recruitment 46. Sales Promotion 47. Special Events 48. Viewbook 49. Other __________
Employee Publication
50. Annual Meeting 51. Benefits 52c. Benefits Campaign ($135) 53. Internal Communication 54. Internal Magazine 55. Internal Newsletter 56. Manual/Training 57. Special Edition 58. Other __________
Magazine
59. Association 60. Consumer 61. Corporate 62. Educational Institution 63. Government 64. Industry 65. Internal 66. Nonprofit 67. Special Edition 68. Other __________
External Newsletter
69. Advocacy Group 70. Association 71. Corporate 72. Educational Institution 73. Government 74. Industry 75. Nonprofit 76. Other __________
Marketing/Promotion/Materials
77. Book 78. Calendar 79. Christmas Card 80. Invitation 81. Mouse Pad 82. Poster 83. Presentation Jacket 84. Postcard 85. T-Shirt 86. Specialty Item 87. Other_________
Creativity
Design (Print)
88. Annual Report 89. Annual Report Cover 90. Annual Report Interior 91. Benefits/HR Materials 92. Brochure 93. Brochure Cover 94. Brochure Interior 95. Business Card 96. Cartoon 97. Direct Mail 98. Holiday Card 99. Illustration/Graphic Design 100. Invitation 101. Letterhead 102. Logo 103. Magazine 104. Magazine Cover 105. Magazine Interior 106. Media Kit 107. Menu 108. Newsletter 109. Newsletter Cover 110. Newsletter Interior 111. Packaging 112. Postcard 113. Poster 114. Program Guide 115. T-Shirt 116. Other_____
Photography
117. Advertising 118. Annual Report 119. Brochure 120. Calendar 121. Magazine 122. Newsletter 123. People/Portrait 124. Product 125. Other __________
Writing
126. Ad Copy 127. Advertorial 128. Annual Report 129. Brand Journalism 130. Brochure 131. Column 132. Communication Plan 133. Editorial 134. Feature Article 135. Magazine 136. Media Kit 137. News Article 138. Newsletter 139. News Release 140. Product Catalog 141. Technical 142. Speech 143. White Paper 144. Other __________
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STRATEGIC COMMUNICATIONS
Marketing/Promotion Campaign
(If explanation needed, attach one page summary of objectives, challenges, solutions)
Entry Fee for Categories 145-153 is $135
145c. Benefits/HR Materials 146c. Branding 147c. Branding Refresh 148c. Product Launch 149c. Promotion/Marketing Materials 150c. Self Promotion 151c. Special Event 152c. Postcards 153c. Other __________
Communications/Public Relations
(If explanation needed, attach one page summary of objectives, challenges, solutions)
Entry Fee for Categories 154-162 is $135
154c. Communication/PR Plan 155c. Communication/PR Program 156c. Corporate Social Responsibility 157c. Crisis Communication Plan or Response 158c. Mobile Web Campaign 159c. Research/Study 160c. Social Media Campaign 161c. Special Event 162c. Other __________
Media Kit
Entry Fee for Categories 163-166 is $135
163c. Marketing/Promotion 164c. Product/Service Launch 165c. Special Event 166c. Other __________
Media Relations/Publicity
167. Online Placement 168. Magazine Placement 169. Newspaper Placement 170. Radio Placement 171. Television Placement 172c. Publicity Campaign ($135) 173c. Media Response ($135) 174. Other _________
Electronic/Social/Interactive Media
Web Based
Website
175. Association 176. Corporation 177. Educational Institution 178. Government 179. Medical 180. Nonprofit 181. Professional Service 182. Small Business 183. Other_____ 184. Home Page 185. Landing Page 186. Intranet 187. Microsite 188. Mobile Website 189. Portal 190. Social Media Site 191. Advertising (Pop-Ups, Banners etc.) 192. Blog 193. Podcast 194. Wiki 195. Games, Contests 196. Mobile Advertising 197. Mobile App 198. Storefront/E-Commerce 199. Streaming Video 200. Web Based Multi-Media 201. Web Based Training 202. Web Video 203. Other_____
E-Communication
204. E-Annual Report 205. E-Blast 206. E-Card 207. E-Magazine 208c. E-Mail Campaign ($135) 209. E-Newsletter 210. Viral Marketing 211. Other _____
Creativity
Design (Web)
212. E-Communication 213. Mobile App 214. Mobile Website 215. Social Media Site 216. Website 217. Website Home Page 218. Website Interior 219. Web Multi-Media Games, Contests 220. Web Animation 221. Web Graphics 222. Web Interactive Capabilities 223. Other __________
Writing
224. Web Copy 225. E-Communication 226. Other_____
Video/Audio
DVD/CD-ROM
227. Interactive Presentation 228. Other _____
Radio
229. Program 230. Promotion 231. Sports 232. PSA 233c. PSA Campaign ($135) 234. Single Spot 235c. Campaign ($135) 236. Other ________________
Television (Broadcast & Cable)
237. Program 238. Promotion 239. PSA 240c. PSA Campaign ($135) 241. Single Spot 242c. Campaign ($135) 243. Other _________
Video/Film
244. Corporate Image 245. Educational Institution 246. Fund Raiser 247. Government 248. Informational 249. Internal Communication 250. Marketing Product or Service 251. Medical 252. Meeting Open/Close 253. Nonprofit 254. Powerpoint Presentation 255. Recruitment 256. Special Event 257. Training 258. Video Script 259. Other _____
NEW CATEGORY
My project doesn’t fit any of the categories.
260. Other _____
PRO BONO
In recognition of the spirit of marketing and communication professionals, there is no charge for work that is done pro bono for nonprofits.
261. Pro Bono
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